Invest in content marketing that generates more than leads. I MARKET AND MANAGE provides detail-oriented and tailor-made content marketing services.
Our content marketing strategies that go beyond link building – we go beyond your expectations at a reasonable price. The methods we use are effective and proven to increase lead generation. You can select from our pre-prepared content marketing packages and contact us to discuss your specific needs and/or areas you want to concentrate on.
Content is the heart and soul of a campaign, and ultimately what makes your marketing efforts connect. Unsurprisingly, it’s at the center of our marketing methodology.
Content marketing is in itself an effective marketing strategy. Effective content marketing strategies not only increases visitors and leads, but it also puts your brand out there, increasing its credibility through relevant content. If done right, content like blogs, infographics, and curated content can provide a continuous stream of fresh leads into the sales funnel.
There are different approaches to content marketing, ranging from basic link building and link earning, content optimization, and competitor intelligence.
High Quality Content : Producing high-quality content through a company blog. We will set up a blog for you and produce SEO and social sharing optimized blog posts that reflect your company’s marketing goals.
Engaging Content : Designing engaging content assets and graphics. Our team of graphic designers and video producers will create highly-engaging content assets that can also serve as standalone content that is high shareable.
Comprehensive Analytics : Monitoring content reach. Whether it be through social media, online communities, or blogging platforms, we would monitor the effectiveness of your content’s marketing.
As we said, content marketing isn’t just about lead generation. An effective content marketing strategy can lift your website into an authority site level. In order to do this, the strategy you need to employ should not only improve the websites traffic and/or SERP ranking, it should also be able to provide a wider audience for your website.
This optimized reach even extends beyond the content’s expected shelf life. Links, especially backlinks are a strong authority and SERP ranking signals. This, of course, begins with the creation of highly linkable content like infographics, e-books, and how-to guides.
While you can and often should advertise to raise awareness, pushing out messages will only get you so far. Brands need ways to attract consumers’ increasingly scarce attention, and that means providing memorable experiences – content your audience would enjoy no matter who produced it.
But the challenge isn’t just quality — it’s relevance, too. Not only do you have to create exciting content, you also have to deliver it to the right people at the right times and in the right places.
Brands that pull this off position themselves for success, even in today’s noisier-than-ever market. Brands that can’t, however, risk getting lost in the fray.
You can’t just put any old content out in the world, and you have to put it in the right places when you do. Even the best content will underperform without a plan, and a great content strategy still needs to be executed. That’s why come prepared to do both.
Our marketing framework makes content creation the core of a data-driven, human-centric process. We start with the brand story and absorb all the data we can to understand the audiences it speaks to. We look for opportunities to tell that story in new ways, or to solve specific challenges – whether that’s educating an audience, making an emotional connection, or making a point in a new way.
From there, we create immersive campaigns from the ground up, building loveable experiences across the right platforms. By the time something enters the wild, we know what our goals are, who our audience is, and what we intend to achieve. Marketing moves fast and we stay agile thanks to a process that encourages collaboration every step of the way.
A piece of content can hit the jackpot and find a huge audience, but the best content marketers in the business rely on consistency. They build an audience by finding a format people like, tweaking it in accordance with feedback, and sticking with it as they gain momentum.
But in an age of diminished organic reach, having a plan in place to promote content intelligently can accelerate this process. Paid promotion can be valuable not just because it expands your reach, but because it gives you a wealth of new data about what headlines or ads attract attention and which audiences have an affinity for your content.
This gets at something else that’s vital to making good content – honest evaluation and iteration. At I MARKET AND MANAGE, this process is baked into our marketing methodology. We look closely at how any piece of content performed and feed our insights back into the next round of strategy and creation. It can feel like luck when content picks up steam – but we find that this discipline lets us get more lucky, more often.