Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term. Our PPC advertising services allow you to get the most out of your campaigns, by taking every detail into consideration. We offer custom strategies for mid-size businesses that allow you to find PPC advertising services that match the goals you have for the campaign.
PPC advertising is one of the best ways to jump the business head on the line of Google, Bing and other major search engines. It is beyond doubt a faster road to generate leads comparing with other SEO methods, because within your budget as well as strategy, you can get easy and fast high visibility, for even the most highly competitive as well as lucrative keywords. We I MARKET AND MANAGE help you with our real-time traffic tracking as well as reporting of sales and leads, to make the critical adjustments of your PPC campaign for the purpose of faster and efficiently than ever before.
Using the verified data we gather, we do modify for your campaign on the fly in adjusting such things:
Pay-per-click advertising or PPC advertising is one of the most efficient ways to get your brand or message in front of an audience. In PPC advertising, you do not need to search for an audience – the audience searches for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce your desired results.
PPC advertising, if done right, can increase your revenue in the most cost-effective and quickest way possible. Generally speaking, PPC advertising costs less per conversion. The ads only appear alongside relevant search results on search engines. Most importantly, you only pay per click – not per appearance of the ads. Aside from the balance between cost and revenue, you can also reap the benefits in no time. You can experience an increase in traffic within your PPC campaign’s first week. That’s why PPC advertising is the go-to strategy for rapid growth.
Every click is a potential conversion in the purchase level of your sales funnel. The buying intent is usually high with PPC visitors. More than a half of PPC visitors actually proceed to purchase a product. Overall, PPC ads have higher conversion rates. The average conversion rate in Google Ads Search Network is 2.70%. Ads also account for more than a half of the clicks on the first page of SERPs.
Another advantage of PPC ads is that visitors are redirected to landing pages that serve as ad destinations. These ad destinations lead visitors to continue with the buying process or another conversion goal like lead generation.
PPC advertising is hyper-targeted. You can easily narrow down your target audience. There’s demographic targeting where you can filter audiences based on age, gender, location, or even the type of device they use. In-market targeting allows you to reach audiences who either purchased your products or showed interest in your website and/or products. Custom intent targeting is somewhat similar to in-market targeting but you can instead reach audiences that express strong buying intent towards any of your products. This intent is identified through the use of “buying keywords” in searches. You can also target similar keywords within the copy of your ads through content keywords targeting.
Remarketing or retargeting campaigns, on the other hand, can be used to target users who previously visited your website. Targeting audiences similar to your remarketing audiences is also another effective targeting strategy.
What makes PPC campaigns more advantageous is that a lot of these targeting options perform best in the search network. PPC ads are only displayed in search engine results pages (SERPS) once users’ search queries trigger the ads’ targeted keyword. This means that even if the users match your target demographic profile, the ads won’t display unless they search for the buying keywords and content keywords you targeted.