Analytics & Insights

Information is the oil of the 21st century, and analytics is the combustion engine

Translating consumer insights and big data into concrete initiatives that drive above-market growth. The depth of a company’s customer insights and how well it transforms those insights into effective action determines its capacity to grow above the market. We use a variety of new and pragmatic quantitative and qualitative marketing research tools, as well as big data techniques, to generate deep customer understanding.

Services

By leveraging consumer, buyer, and market insights, Customer Insights promotes growth. Insight Solutions helps firms create a 360° perspective of their customers by combining rigorous scientific methodologies, objective data, and cutting-edge analytics.

This is how we help

Retailers and consumer products organisations can use Category Solutions to establish efficient assortment plans based on data on buyer behaviour. To help category managers sustainably increase commercial performance, we use point-of-sale data, syndicated 3rd party data, and online competition analytics.

Marketing Solutions address the full range of tactical and strategic decisions that CMOs are responsible for, allowing them to improve mROI and leverage tailored marketing messaging to create significant topline growth and marketing budget savings.

Performance Management combines data from a variety of sources to establish a single source of truth that assists executives in identifying commercial improvement possibilities at the account and product level.