Social Media Marketing is the best way to communicate with your target audience. Lounge Lizard has helped numerous businesses establish an effective social media strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.
To fully satisfy your needs, Lounge Lizard will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. I MARKET AND MANAGE takes pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.
Your brand identity should be stamped on all you do. Branding is one of the most important ingredients to the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.
The next step is when we analyze the current social media landscape for you business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. I MARKET AND MANAGE also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.
At I MARKET AND MANAGE we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers and editors to help make your content come to life. Images speak a thousand words and video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design, and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per business day) However, I MARKET AND MANAGE is happy to accommodation your businesses unique needs. If you need video, animation, or more posts per day, we also create custom social media packages to suit your creative needs.
Social Media Management work best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also inline with your brand vision. Nobody know your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. I MARKET AND MANAGE understands that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.
The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their network will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.
With over 2 billion active users, Facebook is king when it comes to popularity and social media engagement. The platform is so popular mainly because it is user friendly. This is also the reason why it has a higher average user age than other platforms. Less technical users who did not grow up with computers are able to understand how to use Facebook to connect with their friends and family.
The Facebook News Feed algorithm is also a major factor for their success. The algorithm has been refined over the passed decade to the point where it is now. The news feed is designed to show you content that is popular in your network, and trends that are occurring outside of your network.
The Facebook Ads Manager is a marketer’s dream interface. The system allows marketers to easily upload ad creative, hyper-target audiences, and track campaign success.
YouTube is owned by Google, and currently has about 1.9B active users per month. According to research, video content is the most engaging type of content on the web. This is why it is so important for businesses to have a video development strategy and regularly post on YouTube. Once you create a business channel on YouTube, users will be encouraged to “subscribe” to your channel, and they will be updated whenever you upload a new video. YouTube videos can also be embedded in your website or on other social media platforms for sharing.
Advertising on YouTube is managed through Google Adwords. Google Adwords is the most flexible Pay-Per-Click (PPC) advertising platform available to marketers. Advertising on YouTube can be done in many different formats. The most popular ads ran on YouTube are Video Ads. Video Ads can be skippable or non-skippable. Ads can be delivered to certain users based on their search habits, and based on their history of watched videos. Other ad formats on YouTube include Display Ads, Overlay Ads, Bumper Ads, and Sponsored Cards.
Instagram has the lowest average user age of any platform. According to research, most of Instagram’s users are between 18 to 29 years old. This is important for marketing, because if a business is trying to reach a younger demographic, they should definitely have a strong brand presence on the platform. One of the most popular features on Instagram is their “Stories” posts. Over 300 Million people use Stories every day. Instagram Stories is a feature that allows users to post images or videos that will vanish after 24 hours. Some say that this feature copied Snapchat Stories, which was originally launched in 2013.
Another powerful Instagram feature is the use of Hashtags on posts. According to Instagram, posts with one hashtag average about 13% more engagement than those without. Hashtag research is a service that Lounge Lizard includes with all of our Social Media Management Packages. Hashtags are a simple way to explain what your post is about. Therefore, more people will be able to find content that they are interested in.
I MARKET AND MANAGE also specializes in Instagram Influencer Marketing. Influencer Marketing is a great way to reach new customers through social media. This technique works by making a deal with a popular social media personality. In exchange for posting to their network of 100k+ followers, you can offer them an incentive such as free products, discounts, or monetary compensation.
Twitter provides businesses a venue for “microblogging.” Textual content is limited to 280 characters. Recently, Twitter doubled this amount from 140 characters. To effectively utilize this platform, it is best to post short content that is condense,and easily understood by your audience. Links can be added to Tweets, which is one advantage that Twitter has over platforms like Instagram. Tweets with links are useful to drive targeted traffic to your website. One caveat with Twitter is that once a Tweet is posted, it cannot be edited. The Tweet can only be deleted, and users may still see the deleted Tweet in their feed. This is why it is very important to carefully review content before publishing on Twitter.