Adopt a diverse strategy in a diverse country! Keeping in mind the diversity of India, IT IS ALSO IMPORTANT TO NOTE that you should never rely solely on one marketing channel!
Savior For Small Business
The major benefit of marketing communication is that it can be highly targeted. You may not reach as many people as you would with online ads, but those who do see your ad are more likely to take action (or convert) than those who read about it on a website.
For example, if you are a local business, it may make more sense to position a huge banner across the street from your grocery store than to set up an online advertisement that reaches a large number of people, many of whom will not be able to visit your shop.
Some of the best offline marketing
According to Princeton University research, it only takes a tenth of a second to frame a perception of a stranger based on their face, and lengthier exposures have no significant effect on those sentiments. Your website can create wonders if it is curated in a perfect way!
Flyers
Flyers are ideal for spreading the word about an upcoming event or sale; they are also an excellent way to get your brand in front of people who may be interested in what you have to offer. Just keep in mind that it's difficult to track how many people saw the ad, so you'll have to do some math.
Newspaper Ads
Because newspaper ads are usually reasonably priced, this is an excellent way to promote small businesses. They're also a good option if your target customer demographic does not own a computer or smartphone, which means your ad will reach the greatest number of people possible.
Print Advertisements
If you have a limited budget, a print advertisement may be your only option. They are usually less expensive than TV commercials, but they can also take a long time to create. Print ads, on the other hand, are ideal for product features because people will read them.
Items for promotion
Because most people's lives are cluttered, promotional items are usually very effective. Small flashlights or USB drives with your company logo on them, for example, will help build brand recognition and show customers that you value their business.
Sponsorship
Sponsoring an event or an organization is an excellent way to reach your target market in person. If you sponsor an event or organization in which your target market is likely to be interested, they are more likely to learn about your company and what it has to offer.
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